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Ad Tech’s Simplification Challenge
Digiday Machine buying has already transformed advertising and media, but we in the industry are holding back its full expression by focusing too much on the how and not the why. An inside baseball...
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Confessions of an Ad Tech Exec
Digiday Advertising technology is a booming industry. Hardly a day goes by without another tech player announcing a big round of funding. The thinking behind all these companies is that the system for...
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Consumer Focus Is Lost in Ad-Tech Complexity
Digiday When asked to rate themselves on their effectiveness in maintaining a “unified consumer view” in their online and cross-channel marketing, marketers, agencies and publishers alike give...
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Better Ads, Not Better Targeting
Digiday “Confessions of an Ad Tech Exec” underscores an unsettling feeling that’s been building up in me over the past few years. It’s quite possible that the online ad industry is on a dangerous path....
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The Culture Question In RTB
MediaPost, 6/21/13 When I joined Sociomantic Labs in late 2012, I was intrigued by the prospect of bringing a European ad-tech company into the North American market. Having been involved with a number...
View ArticleNew Breed of Digital Publishers Just Say No to Ad Tech
Indeed, the much hyped cadre of venture-backed, Web-born, and millennially-inclined publishers — think Vox Media, Mic and Refinery29 – love to preach about how their content is built to travel across...
View ArticleTracking Native Programmatic, The Progress And Pitfalls
Programmatic native is scaling, but the rate of progression hasn’t been rapid, according to agencies and ad tech vendors.While most major demand-side platforms (DSPs) can place ads on Facebook or...
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